Food & Beverage · Vijayawada, India
Babai Hotel
A brand world for a beloved tiffin institution established in 1942 — illustrated identity, packaging and outdoor.
Babai Hotel has been serving Vijayawada since 1942. The brand work leans into that history — a portrait mark of the founder, a dense illustrated mural of the hotel's world, and the line 'a new chapter to the historic tale.'
The system rolls across packaging — kraft bags, tiffin boxes, water bottles — and out onto billboards, all carrying the same illustrated storytelling. Heritage made portable.
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